Decrease is so underused and misunderstood technique, its unbelievable. Currently the best thing you can do is create a white paper on many important topic in your niche.
What exactly is whitepaper?
According to Perry marshall, It’s your company’s statement about how a problem really should be solved. So if you sell any kind of complex or technical services or products – if you have an elegant solution to a challenging problem instructions then a well-written, well-publicized ICO Whitepapers may be the missing web page link in your sales and marketing strategy.
You can literally increase your customer base outsell your competitor by producing a problem-solving whitepaper in your market.
You can always highlight the Obvious problems in your industry. Now whenever a prospect calls, you can give this white paper away without cost to educate them about your services and industry. This is smart way to differentiate yourself from your competitors.
How much time it takes to post a White Paper? Well, not much actually. You don’t need to create a complete bible on the topic. All you need is good 4-6 websites of content and you are set. I can crank available 6 pages in about an hour. It’ll take couple of days, when you are really bad.
Here’s what Your White paper Should incorporate.
A Good title
Do you think your prospects care if you make another “Whitepaper on Eco friendly Widgets”. No … They are going to care more about your whitepaper, if you are solving their challenge.
For example. a title like “How to Slash Your personal Electricity cost In your Business plant while using Eco friendly widgets”. To Your prospect this title is about saving costs even though thinking about environment.
Speak Direct to your prospect
If you are using an excessive amount of 3rd person perspective in writing your whitepapers, they’ll tube your prospects to death. White paper should address your prospects. Talk to them in their own language.
Your best bet is to write a paper which talks directly to one potential customer. Think you are sharing your ideas, thought with a friend. In this manner you can be technical without being boring.
Again What I want to present to you is that whitepapers can be very good lead generating tool for ones marketing. They are very low cost (takes few hours to write) and can be great conversion tool for Your business.